The first commercial sites are for sale at the new Village Centre at Vasse, which will service residents and South West tourists.
Marketing has started on stage one of the village, where Lease Equity and Hanson Property Group have been appointed to sell four retail and commercial lots and two Bussell Highway ground
The four lots vary from 300sqm to 1478sqm and have specific use and guidelines to meet the design qualities of the new main street, Napoleon Promenade.
Lease Equity's capital markets director Luke Pavlos said the new centre was being developed as a sustainable, high-quality retail precinct to service the community growing around it and the
South West tourism market.
"Every year, more than 500,000 visitors are attracted to Busselton, with more than 400,000 passing through Vasse on their way to Dunsborough, Margaret River and Augusta," Mr Pavlos said.
"It is the only town centre situated on the bypass roads from Perth to Margaret River, so it is not difficult to see why the Village Centre at Vasse is considered to be one of the most significant satellite developments in the South West region.
"It will ultimately become an iconic South West tourism destination."
The Village Centre at Vasse is part of the Vasse Estate, three interlocked estates at the junction of the Busselton Bypass and Bussell Highway, 10km West of Busselton.
Hanson Property Group principal Geoff Hanson said when finished, Vasse would have 2100 home sites accommodating close to 5000 residents.
"Stage one the residential development is completely sold out and early take-up for the new .Dawson Estate (stage two) is very strong," Mr Hanson said.
"The quality of finish and attention to detail, together with established community services and amenities including schools, recreation facilities, the proposed South West Institute of Technology, its proximity to the regional airport and being at the gateway to the Margaret River region are huge selling points."
The new town centre will be anchored by Coles, which will build a 3,500sqm supermarket and a Coles Express service station by 2016. Cafes, restaurants, a gourmet specialty retail, a medical centre, pharmacy, professional services and fast food outlets are also planned.
Lease Equity managing director Jim Tsagalis said the Village Centre would attract strongly performing retailers.
Expressions of interest close on December 8.