Homewares giant Pottery Barn moves to Perth

Jul 16th, 2015

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Article by:
Grace Millimaci

Sharon Smith - The West Australian

A billion-dollar homewares brand credited with revolutionising the way Americans entertain has made its way to the CBD, where Perth's first Pottery Barn will open its doors to shoppers today.

Parent company Williams-Sonoma has taken over a l878sqm retail space opposite David Jones in the Hay Street mall for its three interconnected stores - Pottery Barn, Pottery Barn Kids and West Elm - which will employ about 100 people.

The decision to launch the world-renowned brand in the CBD was based on Hay Street being one of the best-known shopping precincts in W A, Williams-Sonoma senior vice-president (global) Ron Young said.

Many West Australians are familiar with Pottery Barn, with online shoppers making Perth the company's fourth biggest market for e-commerce sales after Sydney, Melbourne and Brisbane.

In WA, the most popular online purchases from the store are the Benchwright dining table, Chesterfield upholstered bed and Thatcher black leather chairs.

Locally made products could make their way on to shelves in the new stores. with Mr Young saying the team looked forward to collaborating with West Australian-based producers, designers and manufacturers to showcase artisans.

"We constantly look to include local product in our stores where possible," he said.

"We will continue to evolve as we gain insights to the market - and well make adjustments accordingly." 

"Bricks and mortar stores" have already been established in the Eastern States based on demand from Australian customers.

"We aim to be responsive to local markets," Mr Young said.

"We took feedback from our customers to adjust our approach and to better meet our customers' needs.

Source: https://au.news.yahoo.com/thewest/a/28820282/homewares-giant-pottery-barn-moves-to-perth/?cmp=st

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