City Beach store to rise from the ashes

Jun 1st, 2016

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Article by:
Helen Shield

Photography:
Gerald Moscarda

The owners of the Boulevard IGA in City Beach are hoping to capitalise on the local community's love of the outdoors and sport when it opens in August.

The IGA at 31 Gayton Road, one of three owned by the Kelly Group, will be at the rear of the Boulevard Shopping Centre and across from Beecroft Park.

Like its sister stores in Mt Lawley and Nedlands, the 1000sqm Boulevard IGA, which replaces a 350sqm IGA destroyed by fire in 2014, will be open 24-hours, seven-days a week, with staff chefs and florists. In a bid to distinguish itself from an average neighbourhood supermarket, staff will tempt customers with offers of muffins and freshly squeezed juice.

The store, being built by Wenham Construction, is inside a $10 million redevelopment of the complex, owned by GPA. Further adding to its appeal will be an 800sqm undercover alfresco.

Kelly Group is leasing the premises for an undisclosed rate. Kelly Group general manager Brad Tilbury said the community was desperate for a full-service supermarket, with its added focus on fresh, quality produce and ready-to-eat meals.

"As a community neighbourhood centre, this area hasn't had anything like this;" Mr Tilbury said. 

GPKs Peter Atzemis said the redevelopment of the shopping centre would allow local residents to enjoy "an outstanding community facility". The Park & Vine restaurant opened last week, long-term tenants Tony and Mary Cestrilli have reopened their business, now Boulevard Pizzeria, Vintage Cellars has already started trading and the fish and chip shop the Groper and his Wife was expected to return to the centre.
 

Source: The West Australian, 1 June 2016

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